THE OG is a blending of culture and style throwbacks and nostlagia molded; shaped; and repackaged for today’s market. THE OG meets both worlds head-on, historic and urban Delray Beach and its evolution into an Arts and Entertainment district for the masses. Old ideas of neighborhood bars and local markets are still relevant to many Floridians, so we don’t discount them. Instead we pay homage to that imagined person that governs the neighborhood from their yard; offering advice and dropping knowledge. The OG is a fictional character in spirit and is personified in the retail and apparel we create, a future lifestyle brand that doesn’t just claim to be Local as the trend is, but says we were here FIRST and the old way doesn’t go away.